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Education » Video Tutorials
edX - BerkleeX: Introduction to the Music Business screenshot
English | Video: mp4 1280x720, 29 fps | Audio: 192 kbps, 44 kHz (stereo) | + PDF Booklet | 4.04 GB
Learn the latest about the rapidly changing music industry from recording, publishing, and distribution to legal issues confronting music commerce.
Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically.

As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.

Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business.

Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.



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comments

  Member 5.06.2016 70
+37
This definitely deserves zippy! :D Thanks for sharing.
  Resident 21.04.2014 1591
+330
Amazing Stuff! For this about Berklee works fine.
It's almost a documentary. I learned a lot.

I really like when 'John Kellogg' teaches how record labels are dishonest and steal artists, of course a lord like him doesn't say using these words.
Remember that old artists have already demanded that the discs be numbered, nevertheless the companies refused, in order to hide numbers.

Some of his own points in this video.

"Differences between a recording sale versus a third-party sale license:
__Production, manufacturing, distribution, marketing, they invested on all that, so artist get only 13 to 16 %."
__"But what Record Companies do on digital downloads?
__They basically deliver that sound recordings to 'Amazon', 'iTunes', 'Spotify', they don't have all those costs associated with printing the cds and covers, each one costs only 6 cents, then transporting cds to other cities and countries."


"So should a record company apply a sale royalty of 13 to 16 % for a digital Download???
"
___________________________________________________________________________
Did you understand, when thieves themselves arrest you in a giant chain, they will convince you that there are many costs from production, manufacturing, graphic artist to final cd cover, dvd, bluray, hard marketing on magazines, tvs, physical distribution by trucks, boats and plane crossing cities and other countries, and that the result is that you only receive up to 16%.
But if it is distributed to sites that sells digital media, they only have to upload these files, and this has a low cost, less than 98%, then why not you the artist does not receive between 75 to 85%, by the way all these record companies do not exist without you, the proper artist.
____________________________________________________________________________
The tips he gives us on this video is: 'D.I.Y' = [do it yourself]
"__You really have to pay recording costs?"
"__Do you have to have an engineer?
"__Do you have to manufactor a Cd to be released?
"__What about marketing, if you can create virus videos in 'Youtube' for promotion.


They themselves, Rec. Co. ,publish stories saying that a big studio produces better using professional giant tables, and that a computer generates noises, this way the result does not sounds good.
Believe it, it only depends on the good music of each artist, and your Lap- Top does even better and you can achieve absurd success without mixing in L.A. They are afraid of modern computers, the same way they were against Cd recorders in the past 90s decade.

Wake up!
  Member 25.03.2017 11 3
+40
hello Rotten Surfer please post more of this berklee stoff... especially the vocal and singing ones and songwriting works. tnx bro

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