REQ: Berklee Online - Music Venue Management

In the ever-changing world of music, the business of live performance holds steady as the industry’s lifeblood. In this course, you will learn what it takes to launch and run a successful live music venue. The course explores the inner-workings of establishing and running nightly shows at a music club, in addition to the key stakeholders who make or break a live-club event, including the talent buyer, publicist, promoter, artist manager, employees, booking agents, and the ticket-buying fans. Insights will be provided from professionals who work every day in the live-music field, managing clubs and bringing music to the fans.

By the end of this course, you will be able to:

Identify requirements for establishing a venue
Draft a business plan for a music venue
Establish a plan for daily operations including staffing, safety, and hospitality
Construct the appropriate stage, sound, and lighting for a venue
Employ strategies for forging productive and long-lasting business alliances
Book talent
Properly promote, publicize, and ticket a show