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Education » Literary
Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous screenshot
English | ISBN: 1608321959 | 2011 | 200 pages | MOBI | 766 KB
Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll.

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.


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  Releaser 21.07.2012 13418 3570
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  Resident 22.03.2014 256
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Thanks for the zippy links!
Thank you all releasers and to the user groups here at Audioz. I appreciate you.

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