Web Marketing for the Music Business

English | Publisher: Focal Press, 2008 | 304 Pages | ISBN: 978-0-240-81044-7 | PDF | 8 MB
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential internet presence you want and need.

Looking at how the web has developed, providing instructions on how to set up a website as well as how to use the internet to promote the artist and the website. The book includes information on maximizing websites to increase traffic, online grassroots marketing tactics that will advance an artist's career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.